Selling jewelry is like giving your customers a chance to see what their missing. You need to give them what they need to sell to them and make them come back in the future. You can always easily sell to a customer. But if you sell well successfully, they will keep coming back.
You see, in selling a piece of jewelry, the decision making process doesn't just rely heavily on the jewelry display. Instead, it also weighs in on how you do your marketing and selling process. The better you market yourself, the better for your future. And if you can build a stable relationship with a customer, you can eventually turn them into clients.
Here are some ways you can build a stable relationship with a customer.
1. Offer the customers some tips and advice – when it comes to selling your jewelry, you should know about everything related to jewelry. You need to know what looks good on people and what doesn't look good. You need to know what will be good for an event or what will make a person shine in an event. The more you know about this stuff, the more advice you can give to them. It might help if you read online or in magazines about the latest fashion today. Tips and advice are usually given out there and you can relay them to your customers.
2. Be courteous about what they want – know about what the customer wants doesn't give you the right to dictate what they should get. It’s always important to respect your customers at all times. Be courteous about what they might need and let them decide on their own. If you give them the wrong advice and they take you up on it, they might blame you for sending them off to the wrong path. Selling doesn't just involve good jewelry display and items for sale – it also involves healthy socialization and smart selling skills.
3. Ask the customer what kind of wrapping they want – offer your customers the service of wrapping up their jewelry in the way they want it. If they will be giving the jewelry to someone, you should know how to wrap it up in a nice box and place it in a gift bag. Every jewelry store has a similar type of service. If you want to stand out, you might have to learn more than just the basic type of wrapping your jewelry.
4. Rearrange the jewelry display – you know how effective a type of display might be for a piece of jewelry? Well, it might not be as effective for other jewelries. In this case, you need to be open to setting up and rearranging your whole display whenever possible. If a customer doesn't find a necklace or bracelet appealing as it hangs from the walls of your booth, they might find it more appealing if they can see it on an acrylic hand or body form. Rearrange the unsold jewelry every other week or so. Who knows? If the customer sees it from a different angle, they might appreciate it more.
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