And Apple did it again. Many were surely caught by surprise with the giant company’s announcement of the iPad mini. I know I was. iPad mini is like the unexpected game changer in the 7-inch tablet arena that’s been bloody battle ground in the past few months between Samsung tablets, the Kindle and other handheld devices in that category.
This new release made me think of another battleground that is the work place. And we can surely pick a thing or two that’s yet to be extensively written in human resource books.
Apple is a very exceptional brand. And the release of the iPad mini can surely teach us a couple of things about coming into the marketplace (or in the workplace) as a surprise. Take it from the iPad mini. Here's how you can also create an iconic brand in the workplace:
1. Authenticity is the secret ingredient
Show sincerity and don’t just start impressing your boss because of the possibility of getting a salary increase or a promotion. More often than not, these rewards are difficult to come by. And having such a skin deep objective for a task that would entail so much from you will only get you tired in no time. It may even leave you frustrated for not achieving your goal of getting rising up the ranks or getting a fatter paycheck.
2. Take advantage of technology
Be on the look out for methods that the company can apply to be more efficient in doing tasks. Whether it’s the latest productivity software or simply starting an online community where you and your colleagues can collaborate, keep your suggestions coming. Just make sure that they’re relevant and can truly make a difference. There’s nothing more than any entrepreneur could want other than to grow their business and cut on expenses.
3. Do ordinary things in extraordinary ways
I bet every one of your colleagues goes to the office on a work day – but not all of them go early enough or at least on time with a smile on their face. These are just two of the small things that you can do to create your own mark. The great news is, there are thousands of little things that you can improve on to be noticed. Just remember that being consistent is important to make others notice your effort.
4. Be an expert
Contrary to popular belief, being a Jack (or Jill) of all trades will do little for your career. Business owners, hiring managers and headhunters would usually prefer an individual who has polished skills for a certain type of work. Going round and round all over the place is not the best route to the top. Aside from getting years of experience in a field of work, certifications and a post graduate degree would help you seal the deal. Being formally trained in a special area of marketing or accounting would also help in making you the go-to person for that topic.
5. Get a rock star status
Who wouldn't want to be associated with a rock star right? Give your employer that crazy opportunity to have an industry celebrity within the company. One of the most common mistakes made by employees is to forego the creation of their personal brand within the industry. Being invited to be a resource speaker is not only for solo-entrepreneurship or professionals who have established themselves in the industry. You can begin making a name for yourself by joining and being active in industry organizations. In keeping up with the digital age, you can also leverage on the internet to demonstrate your expertise in the field and create your personal voice. Blogging and making your presence felt in social media platforms are great for this job.
Have you been a fly on the office wall? Quit being a second rate employee and start turning heads and commanding respect like the iPad mini. Tell me how you've become a one-of-a-kind employee by leaving a comment below.
Check out: Shopping Application on your iPad Mini
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